Your champion while you hustle.
About the Instructor
Welcome to The Fundamentals of Hustling.
This series of courses is dedicated to teaching you core skills and strategies to expand your influence and grow your personal brand.
As a Personal Branding Consultant, my goal is to empower you to attract the career and business opportunities you deserve.
First one in the office. Always deliver results. Still not enough.
Stop stressing about keeping your job, feeling discouraged during your hunt, or worrying about your boss finding out that you’re looking for something else.
What if you could build a system, one time, that attracted job opportunities to you, every time?
Imagine. The ease of doing one thing each day to keep the system going. The confidence that your talent and contributions don’t get overlooked. And the relief that you can command opportunities that enable you to sustain a life you love.
Introducing The Fundamentals of Hustling: Attracting Job Opportunities, the first in a series of courses dedicated to teaching you how to build a strong foundation for your personal brand. This course is designed to help you attract job opportunities by growing your influence.
I’ll break down every phase of setting up your personal branding system into manageable steps, so you can change your tune from “I don’t know how to use LinkedIn,” to “I have a follow up call with a recruiter.”
Then, once everything is set up, I’ll show you how easily to manage your entire system a few minutes a day, right from your smartphone.
"With his help, I landed a great new job, cut my commute in half, and acquired a significant salary increase that met my financial needs. He took the time to hear me out, get a full understanding of my needs, and asked the right questions to make me think…. His wealth of knowledge, navigation skills, and willingness to provide detailed and thorough assistance is so valuable to me.” - Amanda Green, Account Manager, LinkedIn
"...There were a number of challenges along the way and Luis talked me through tough times... and I couldn't be happier; living the life I had envisioned in San Francisco... Luis made this overall transition smoother than expected and incredibly worthwhile.” - Lauren Loos, Strategic Partnerships, Under Amour Connected Fitness
"...His guidance has been a big part of my career progression and finding the perfect role for me as an account executive at LinkedIn. As my career continues to progress and evolve, I intend to keep him as a close advisor.” - Danielle Raz, Enterprise Account Executive, LinkedIn
Are you feeling stuck, or overlooked?
You have an idea for a career move, but you don’t know how to make yourself marketable for that job.
Or maybe you’ve been frustrated to learn that someone got promoted before you, even though you’ve been at the job longer.
Perhaps you’ve been looking, submitting application after application, but you can’t seem to get interviews.
How do you get those callbacks, and messages in your inbox? What will get the attention of recruiters at places you want to work? What comes after that?
Let’s change your narrative, so we know the outcome.
It’s Thursday afternoon and you’re walking out of a team meeting, making your way back to your desk to wrap up emails. You glance at your phone while on the elevator and see an alert come in from LinkedIn. You notice a new InMail, click to open, and find a note from a recruiter at Twitter who found your profile while doing a search, and wants to chat with you about an opportunity they think you’d be perfect for.
Imagine waking up the next day, a Friday, enjoying your morning routine, excited for the weekend because you’ve been on the grind the past week. You sit down to drink your coffee and you reach for your phone to check your alerts. You see a few texts, a bunch of Facebook updates — and one alert from LinkedIn. You open your InMail and find a message from a recruiter, inviting you to talk about a unique opportunity to join a team at Google’s headquarters.
This happened to me July of 2014. Never in my wildest dreams would I have ever thought I’d find myself in this position 10 years before — I'm just a boy from the Bronx who wasn’t afraid to work hard and put himself out there. I've learned that the squeaky wheel really does get the oil.
I’ve created this course because I know you’re also hardworking and smart, and I don’t want you to ever to be overlooked for opportunities you deserve.
The system has worked again and again.
... and again.
How to Make a Dollar Out of 15 Cents
In April 2012, I showed up in the Bay Area with no job, no car, lots of student debt, a handful of friends, and big ambition. After packing up my most important belongings and getting rid of everything else, I left New York City, my home of 29 years, to start fresh in San Francisco.
I didn’t have a network of people in this new city, most people have never heard of the college I went to, I didn’t have fraternity brothers to call, and as the first person in my family to ever go to college, I didn’t have a family friend to call on for introductions.
After touching down in California, I hit the ground running, shaking as many hands as possible, hitting up networking events, meeting friends of friends, reaching out to college alumni, submitting 5-10 applications a day. It’s all about who you know, right? You have to put yourself out there, they say. But… nothing seemed to give.
A good friend of mine had been recruited to work at a tech company by someone who reached out through LinkedIn. He wasn't an engineer, he worked in Accounting, and he only updated his profile whenever he switched jobs. He swore it was pure luck, but I was determined to figure out how to make it happen for myself. We had similar backgrounds and years of experience — there had to be something I could do to get on the map.
After Googling, YouTubing, and testing a few strategies, I finally figured out a system for increasing my profile views and connecting with recruiters. In a matter of weeks I went from not having any prospects, to booking interviews with startups. Just as things were looking up with 3rd round interviews, I got a message from a recruiter that completely changed my career — I was recruited to work at LinkedIn, via LinkedIn.
Who is this for?
As a consultant, I’ve had the opportunity to collaborate with clients to set up their own systems, across different industries and seniority levels.
Whether you're a VP of a company that just shut down and haven't been on the market in years, or you're early in your career and making your first pivot, or transitioning from non-profit to corporate, the tools and steps to attracting opportunity are the same. The system works.
Most people spend hours a day on platforms like Facebook, and never think to invest their time in LinkedIn simply because they don’t know how to use it, what to say, or the right way to engage with people. I’ve designed this course to be sure you have everything you need to be in the driver’s seat of your career.
Built into the course are coaching and strategy videos to help you push past mental roadblocks. You’ll have checklists and worksheets throughout, everything is broken down for you to be sure you’re on track. If you get stuck, you’ll be able to submit questions right within the course window, and other students and myself will be there to help you get unstuck.
The course is self-paced to fit your schedule and style. It’s accessible from any device, and the videos and worksheets are downloadable. You’ll have lifetime access, which means you’ll have the very latest information at your fingertips.
What if this isn’t right for me or I don’t see results?
I stand by my course with a 30-day, 100% money-back guarantee. I’ve tested the system with clients across different industries and countries, and I know it works, so I’ll gladly take this risk. Follow up and follow through, and I have no doubt you’ll see growth in the number of views to your LinkedIn profile. If the system doesn’t work for you, simply reach out, share your notes, work, and a before and after screenshot of your LinkedIn profile so I know you showed some hustle. I’ll gladly refund you for the course.
How long does it take to complete the course?
The course is designed for someone who works full-time to complete in 2 weeks. If you can dedicate 1 hour a day, 5 days per week, you’ll be well on your way. The course is self-paced, though, so if you want to build your system on a rainy weekend you most certainly can. You’ll have lifetime access and be able to download the videos and worksheets, so you can work from anywhere.
Do you guarantee I’ll get a job quick?
This course is not for you if you’re the type of person who’s looking for a shortcut, quick fix, or a magic bullet. Building your name and reputation takes effort and consistency. This course is for you if you’re tired of spinning your wheels and going nowhere, or are feeling lost and the sauce but don’t know the flavor. I break down the process for attracting opportunities so you’re not wasting time and effort, only to not see results.
What if I’m not sure what I want my next move to be?
I get it — I never figured out what I wanted to be when I grow up, so I’ve worn several hats. The process became easier for me when I focused on what I don’t want to be when I grow up, which is to be stuck in a job I don’t like with no clue or options for finding something else. The great thing about this system is that you can do all of the work upfront so you spend less time trying to “find yourself” and more time filtering through opportunities until the “ah-ha!"one comes along. Nothing happens without action.
What if I don’t have a resume? Will you build one for me?
No worries at all. The course will show you how to find free resume templates and fill it with a strong story about your professional development. The process is broken down for you to remove any confusion or intimidation. If you need additional support, you can always message me with questions while you’re in the course! Or if you’d like to work with me one-on-one, I recommend checking out the course + coaching bundle.
Can I access the course from my phone and download the videos and material?
Absolutely! It’s 2017. The course is all yours. You’ll have lifetime access to all of the content, so you can revisit any of the lessons at any point while you’re building or optimizing your system. As I improve the course and add more content, you’ll have access to everything — and you don’t have to worry about price increases, because you’ll be locked in at what you paid.
What if I get stuck or discouraged?
We’ve all been there, and believe it or not I feel that way pretty often. The course is designed to be self-paced, so you can work around your schedule and style. As you go through the course you can also submit questions right from the lesson window, and get feedback from other students and myself. It takes a village, and we have the technology and support system in place to ensure your success.